Despite high expectations, Apple’s Vision Pro failed to sell out on its launch day, surprising many considering the estimated limited availability of 60,000 to 80,000 units. The device, priced between $3,500 and $3,899 for different capacities, encountered delays only for the base 256GB model, with the 512GB and 1TB versions still available for in-store pick-up the day after launch, as noted by YouTuber Aaron Zollo.
However, the situation quickly changed, and as of the latest update, all models are facing shipping times slipping to 5-6 weeks, indicating increased demand. The Vision Pro is currently exclusively available in the United States, with Apple emphasizing its significance in ushering in the “era of spatial computing.”
Apple supply chain analyst Ming-Chi Kuo suggested that Apple might have had a limited supply of Vision Pro units for launch, but even with the high starting price, the device’s failure to sell out on day one has raised eyebrows. Despite Apple’s strong brand and marketing, the device faces challenges in gaining traction in a market where AR and VR headsets have historically struggled to achieve widespread popularity.
Recent pre-launch reviews have raised concerns about the Vision Pro’s weight, comparable to a 12.9-inch iPad Pro, and the lackluster selection of apps and experiences available at launch. Apple has developed only 15 spatialized stock apps for the device, and third-party interest appears low, with major platforms like Netflix, YouTube, Spotify, and others expressing no plans to create spatialized versions of their apps for the Vision Pro.
In contrast, competing products like the Meta Quest 3 bundled with Asgard’s Wrath, priced starting at $499, have garnered more attention. As the Vision Pro faces challenges in the market, its success may hinge on addressing these concerns and fostering broader third-party support for a more compelling user experience.