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People line up at Valley Target stores for Starbucks Stanley Cup

In Fresno, California, despite the rain, eager shoppers queued up for the exclusive Starbucks Stanley Cup released on a Wednesday morning. This special edition, a result of Starbucks’ collaboration with Target last May, included the sought-after pink Winter variant of the reusable cup, which had seen a previous release in November.

Stores limited both the quantity of cups available and the number each customer could purchase. Priced at just under $50, these cups sparked enthusiasm among buyers, anticipating the joy of using the new-colored edition.

While many intend to keep or gift the cups for Valentine’s Day, some shoppers eye a different outcome: turning a profit. On eBay, these limited cups are fetching over $200 each, prompting some to see them as lucrative investments.

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